Disconnection
A young girl is being bullied at school. Her old sister collects her each day from school, walking home together.
The girl walks beside her older sister, hoping her sister will ask how school is going. The older sibling walks home each day, her attention captured by her phone.
The opportunity for the older sibling to provide guidance and help is lost.
The impact of screens use extends beyond the user, it impacts those around them as well.
What was given to maintain a connection, now drives a wedge Between people
The Pool
A child is in swimming lessons, a group of four. It’s supervised by the instructor, so your attention to your phone just for a second.
A social media app detects you have picked up your phone and sends a targeted alert with notification designed to draw you in. The second turns into 45 seconds and you look up and you can’t see your child.
Applications are engineered to capture attention and lure in the user. They have no regard for the safety of your family.
The Power of Algorithms
A company has decided to alter the appearance of today’s youth. They have paid influencers to produce content that aligns with their vision.
A child picks up their phone, unaware they are about to be targeted by an algorithm that is written to deliver outcomes to advertisers.
The algorithms knows the content that will keep a child engaged. It tactically slots in videos aligned to the advertisers vision. Pushing videos promoting the amazing benefits “of dying hair blue”. The videos show young attractive influencers, who children aspire to have the same life.
Several hours later the child puts down their phone and announces to their parents “I am going to dye my hair blue”.
a childs brain can not outsmart an algorithm designed to target them
Explore the episodes
Podcast